A must know hair fact: our common knowledge of hair care may be wrong


Q1
Should hair be kept acid or alkaline?

Mild acidity (pH3.7-pH5) is the best state for the hair.  Let me explain why.
Did you know hair and skin has the property of pH 4.5-pH5.5? So lets estimate that pH 5 would be hair and skin's "neutral" point. Anything above pH5 would be "alkaline" and anything below would be "acid" from hair's point of view.

Not only using mild acidity products, but also adjusting the hair to mild acidity is important.  THE HALLOW’S “Classic” Series is designed to supply “APPT (Amino Acid)” and at the same time, adjust and keep the acid balance of hair and scalp to pH4.

Q2
What's so special about The Hallow's products?

THE HALLOW'S “APPT=Amino Protein” is extremely close to human hair composition.

A human being is, as you all know, a mammal.  The composition of a mammal protein is different from a plant protein.   We developed the combination of 19 amino acids, “APPT (Amino Protein)”, from a particular protein which has the closest composition to undamaged hair.

These proteins penetrate the damaged parts and the hair is beautifully repaired.

Damaged hair does not only mean that its cuticle is damaged, but also porous.  We set the molecular weight of “APPT (Amino Protein)” to 400-1600 in order to have the APPT absorbed and securely locked even in the damaged hair.  The concentration of APPT depends on the product, but the highest concentration of THE HALLOW’S treatment solution is 38%.  That is why APPT contained in the HALLOW’S treatment solution can penetrate and be absorbed by all damaged parts sufficiently, and make the hair rich in protein and very shiny and beautiful. 

Adjust the hair to a mild acidity and maintain its beauty

Q3.
Why are The Hallow's products so expensive?

The reason for the price is because we use THE best raw material possible to produce our products. We don't charge for our brand name so you will get the quality for the price. All our products are researched, manufactured and quality controlled in Japan so the import to the United States contributes to the small portion of price also.

PREFECT HAIR STYLING

Are you taking the best measure to get your perfect hair styling?

The Right way to care….

Q1. Have you ever had any difficulty drying your hair after shampooing and your hair turned stiff?

ANSWER

Your hair is damaged each time you wash your hair. The hair is made of one kind of protein, called Keratin. In general, the chemical character of Shampoo is neutral or alkaline. Such kind of Shampoo dissolves the keratin and fat contained in the hair. In other words, every time you shampoo your hair, the shampoo damages your hair and makes your hair just like dead branch

Like acid congeals milk, your shampoo tighten your hair firmly

Q2. Is there any way to avoid damaging your hair from permanent wave or coloring?

ANSWER

We noticed damage to the hair one month after permanent wave or coloring was done. Strong alkaline in permanent wave and coloring formula loosens the molecule link of Keratin or break the molecule link. If you want to minimize such damage of hair, it is crucial to provide immediate care after permanent wave or coloring work. Daily hair care under the appropriate advices by a hair care expert (hairstylist) is recommended. Needless to say, the most important hair care is to tighten your hair with acid hair treatments and to supplement missing protein into hair.

Q3. Why we cannot get satisfactory finishes with the hair treatment?

ANSWER

As you get older, your hair, like skin, will lose elasticity, gloss and health. This is related to the fact people are taking less animal protein by the age. It is proved in various occasions that the healthy complexion will be lost from skin and hair without supplement of any animal protein. As mentioned above, hair is made of the protein called keratin. Consumed proteins discompose to the amino acids in the stomach and hundreds of the amino acids mutually link and become the protein.

Q4: Do the hair styling products damage hair?

ANSWER

After blow-drying your hair, styling products are usually used. The ordinary styling products contain an ingredient similar to adhesives and it damages the hair. Since it is not easy to wash out such ingredient with mild shampoo, you are forced to apply stronger shampoo which accelerate to wash the keratin away and fail to keep the health of the hair and to get the normal grow of the hair. In this sense, we recommend you to select the styling products made of the protein similar to the protein of the hair, which is hair friendly.       

If the hair itself is not healthy, we cannot expect smooth touch of the hair and beautiful styling. So since the Keratin is made of hundreds of Amino Acid links, the factor to determine the beauty of the hair is Amino Acid.

PROTEIN IS THE KEY: Every day bath-time. The Amino Acid makes the difference.

Made in Japan. The highest quality and production control. Products that goes back to basics of human hair and body with an intensive scientific research. Guarantee the natural shine. No coating no faking.